FEP HOLDINGS-MARKETING OFFICER

ORGANISATION: FEP Holdings

POSITION: Marketing Officer

Reports To: Group Marketing Manager
 

Location: Nairobi, Kenya

Job description

A Marketing officer is a hands on person who promotes the company’s products and services in the market place so as grow the business in a creative and innovative way.

To determine the pricing of products, be involved in the new product development that meet the market trends.

Main Responsibilities:

·         Ensure that the products and services that FEP provides resonates with the current and potential customers by creating brand awareness both below the line (BTL) and above the line (ATL)

·         Serve as the point person for developing, implementing and executing initiatives and product activities this includes campaigns, launches, events, corporate responsibilities.

·         Evaluate marketing campaigns, conduct market research and monitor competitor activities

·         Liaising and networking with stakeholders including customers, colleagues (business units), suppliers (Agency) and partner organization (FEB Bank)

·         Meeting with various FEP commercial business units to discuss marketing needs and execution plans

·         Writing briefs to both the research and creative agency based on the brand requirements.

·         Develop plans for advertising, sales promotions

·         Formulate and implement annual budget and corporate brand strategy in collaboration with the group marketing manager.

·         Manage production of marketing materials including leaflets, brochures (POS) and branded items like shirts etc.

·         Supporting the group marketing manager by contributing to and developing marketing plans and strategies

Key Deliverables

·         Brand image

·         Growing market share

·         Brand analysis

·         Key Interfaces
 

Stakeholders

Internal

·         Group marketing manager

·         Divisional Heads

·         Commercial Managers

·         Procurement

·         Marketing Admin

External

·         Creative Agency

·         Clients,

·         Regulators,

·         Administrators,

·         Government,

·         Media

·         Other stakeholders

Academic Qualifications

·         Bachelors degree in Marketing or related field

Professional Qualifications Job / Functional Skills

·         Brand communication

·         Good negotiation skills

·         Brand equity management

·         Communication

·         Leveraging making the deal

·         Business planning

·         Investment & market strategy, analysis & trends

·         Change management

·         Competencies (Behaviours)

·         Innovation

·         Investment discipline

·         Integrity

·         Teamwork

·         Operational excellence & Cost consciousness

·         Professionalism and ethics

Relevant Experience

At least 1 year of relevant experience

How to Apply

Applications should be sent to recruitment@fep-group.com not later than 13th May COB. 

Applicants are also requested to state their current and expected salary in their applications.